Having a newsletter is a necessity if you want to keep people coming back to your blog. You can’t always depend on social media or google traffic to bring visitors to you, you need to have direct access to your readers so that they remember that you exist. It also makes it easier to find you if they need to recall something from your blog!
That being said, building a newsletter can be somewhat costly. There’s three main services that you can find yourself paying for:
The newsletter itself: you need to have a platform on which you create and send out your newsletter
Collecting emails for your newsletter on your blog: this is often separate from the newsletter service
Physical mailing address: a hidden cost- legally, all newsletters are required to have a physical mailing address on them, so you would have to pay for a virtual mailing address or a PO box, etc.
However, as you all know, I am a very big proponent of doing things for free or as cheap as possible (see my recommendations page for a collection of budget friendly blog essentials). I am proud to say that after several hours of research, I have found a method that is absolutely free and looks professional! Here, let me show you what it looks like: